THE DIFFERENCE BETWEEN INBOUND AND OUTBOUND MARKETING

What is Inbound Marketing?

Inbound marketing is best described as a method of attracting prospects to your business’s products or services through the creation of related content and incentives, which inspire people to identify themselves and request more information or make a purchase. Inbound marketing is closely aligned with content marketing, Search Engine Optimization (SEO) and social marketing, because each of these programs focuses on attracting unknown prospects to your business.

What is Outbound Marketing?

Outbound marketing on the other hand starts with some basic knowledge of your target audience and builds programs to educate those very specific prospects about your products and services in a meaningful way. Outbound marketing typically is accomplished using the more traditional ways such as direct mail, telemarketing, email marketing and events.

The difference between inbound and outbound marketing is subtle and often the lines between the two are blurred. For example, an inbound marketing program can be utilized as the first step in a long-term marketing campaign to capture lead data; whereas a related outbound portion would be used to nurture and educate those prospects to the point where they are ready to make a buying decision. Together they create a sustainable, long-term program that can produce a continuous stream of sales opportunities.